Who is Franchise Ninja anyway?
We’re revolutionizing the way Franchise Development teams expand their networks.
Our story
2025 will soon be known as the year that Franchise Development was transformed by the use of AI. Franchise Ninja forges a new path for the industry as it seeks to capture the attention of the millions of individuals searching for business ownership opportunities.
The heart and soul of Franchise Ninja is the AI-powered, person-level identification powering our sister company, Visual Visitor. In 2009, brothers Rick and Kevin Batchelor set out to revolutionize sales intelligence by creating Visual Visitor. They pioneered the fields of Website Visitor Identification and Person-Level Identification with the use of Big Data and Artificial Intelligence.
By leveraging cutting-edge technologies, like AI, Franchise Ninja identifies the individuals searching for information on business ownership. That information, when shared with Fran Dev teams and their marketing agencies, revolutionizes marketing efforts, increases sales, and drives up the number of new franchise opens for brands and the industry.
Meet the Founders
Rick Batchelor
Rick Batchelor is co-founder of Franchise Ninja, a division of Visual Visitor. Visual Visitor and Franchise Ninja have been launched alongside his brother and business partner, Kevin Batchelor.
Visual Visitor, founded in 2009, is Rick’s fourth successful company, reflecting his deep expertise in leveraging technology to create innovative marketing and sales solutions.
Rick also brings extensive experience in the franchising industry. His background includes over two decades supporting franchise systems with innovative marketing solutions, as the President of ZeeWise and then as founder of Qiigo. He also served on the Board of Directors for the Southeast Franchise Forum and as an active partner with the IFA and VetFan.
Kevin Batchelor
Kevin Batchelor is the co-founder of Visual Visitor and Franchise Ninja. Both companies have been launched alongside his brother, Rick.
With a career spanning over two decades in technology and software development, Kevin has played a pivotal role in building the Visual Visitor and Franchise Ninja platforms.
He leads with a deep understanding of enterprise systems, marketing technology, and a commitment to empowering businesses with practical, results-oriented marketing software.
His drive has helped shape the growth and reputation of Visual Visitor and Franchise Ninja, as both have become trusted resources for sales, marketing, and franchise industry professionals.
Start leveraging data and expand your franchise.
Find qualified future franchisees, build confidence in your brand, close more sales, and lead the industry forward! It’s all at your fingertips with AI-driven insights from Franchise Ninja!
